Posts Tagged ‘Genome’

We’re Celebrating DNA Day (April 25) Again with a One-Day Sale: All DNA Apps at Half-Price!

Thursday, April 24th, 2014

Sixty-one years since the double helix structure of DNA was discovered! Eleven years since the human genome was mapped!

From the Centers for Disease Control and Prevention (CDC) website: “National DNA Day is a special day when teachers, students, and the public can learn more about genetics and genomics. The National Human Genome Research Institute (NHGRI) at the National Institutes of Health has sponsored DNA Day for the past ten years, to commemorate the completion of the Human Genome Project in April 2003 and of Watson and Crick’s discovery of the double helix structure of DNA.”

To celebrate DNA Day, we are reducing our price on all DNA-related apps by $2 for the day on the US App Stores (with comparable price reductions on app stores for every country).

The apps selling for only $1.99 (50% off) on April 25 are:

OnScreen DNA Model for iPad

OnScreen DNA Replication for iPad

OnScreen Gene Transcription for iPad

OnScreen Retrovirus for iPad

OnScreen DNA Model for Mac

And selling for only 99¢ (67% off) is
OnScreen DNA Model for iPhone

The OnScreen DNA Model apps (on iPad, iPhone, and Mac) focus on the details of DNA’s double helix structure, using a 3D, color-coded, virtual model that the user can rotate and zoom. Explanatory text deals with the molecules and chemical bonds of the double helix. Animations show two important lab and biotechnology phenomena of DNA: denaturation, in which the strands separate, and renaturation, in which they reunite.

OnScreen DNA Replication
makes use of the same DNA model to show how, through the action of specific enzymes, a DNA molecule is perfectly duplicated before cell division. The various steps in the process, including the action of telomerase to prevent strand shortening, are shown in 3D animations and described in some detail.

OnScreen Gene Transcription makes use of the same DNA model to show how a genetic recipe stored in the sequence of molecules of DNA is copied by construction of a messenger RNA molecule. The various steps in the process, shown in 3D animations that make it clear that messenger RNA is constructed as part of a hybrid RNA/DNA double helix, not a 2D ladder, are described in some detail, emphasizing the role of certain enzymes.

OnScreen Retrovirus models nucleic acids in the same way as the other apps in the suite. Its simulations show step by step how a retrovirus (such as HIV) copies its single stranded RNA genome into double stranded DNA ready to be inserted into the host cell’s DNA.

The apps show details of structure and processes that are sometimes depicted in erroneous ways in places that should know better. Animations make the processes memorable. Discussion of the chemistry involved is at an introductory level, so the apps are useful for learning about DNA to a wide range of students or anyone interested in the science of Life. There really is nothing comparable on the internet.

Educational purchasers enrolled in Apple’s Volume Purchase Program still get 50% off the sale price when buying twenty or more copies at a time.

Spread the word. This is a one-day-only sale.